Adult Soft Drinks Edit
Discerning Designated Drivers Will Love Juice Brewery’s ‘Hopper̵

Being the designated driver just got a lot cooler with the launch of Hopper soft drinks from the Juice Brewery. They’re made with hops, malt, wheat, and barley—just like your favorite brew—but they’re also infused with natural fruit flavors for a non-alcoholic beverage that doesn’t feel as juvenile as a regular soda.

What I like in particular about Hopper beverages is that they have a nice foamy head when poured into a glass. It’d be tough to tell an Apple Hopper or a Citrus Hopper apart from a light domestic beer or Belgian-style wheat beer. That said, the Juice Brewery’s offerings aren’t a nonalcoholic beer by any means. These are natural juice beverages that have been made with traditional beer ingredients. For traditionalists, this doesn’t sound like a combination that would work, but it does—in spades.

There’s another fun fact about Hopper that made it easy for me to give them a shot: Juice Brewery’s CEO, Tim Dewey. He spent over 20 years with Diageo (in charge of Guinness), William Grant & Sons and SAB Miller. Here’s what he has to say about Hopper below.