Grohe has begun a campaign to support Breast Cancer research by means of purchase donations from its elegant 'Hope Flows' Ladylux faucets.
The company has conveyed the extent to which the disease has touched too many of its employees and customers. It pledged to contribute $25 for each faucet sale to the Breast Cancer Research Foundation. Every consumer purchase is said to enable 30 minutes of research.
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Concept: Hope Flows Ladylux
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Segment: Females, 18-55+
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