The fancy gadget features some unusually high-class touches for gaming, such as a lacquered oak wood joystick, ostrich leather and Sanwa electronic components. The Hoon Video game controller is the result of a partnership between the leather brand and luxury video game company Neo Legend. The awesome controller goes on sale on February 18th.
Implications - In the last few years, the entertainment industry and Hollywood have placed their biggest financial hopes on movies that feature a video game, comic book, or cartoon look, partially because of the built-in audience potential on each property. A company can capitalize on this by investing in expensive products targeted at the most fervent of these consumers, who feel "exclusive" and "special" when buying these goods.