This Dating App Campaign Honors International Women's Day

By: Katherine Pendrill - Mar 8, 2016
References: thedrum & refinery29
Dating app 'Happn' recently launched a campaign that honors International Women's Day in a unique way. As part of a partnership with the human rights organization 'Equality Now,' Happn is helping raise awareness about the unfortunate reality of violence against women.

The 'One In Three' campaign was launched in response to the statistic that one in three women worldwide has been a victim of abuse. To make sure that Happn users understand just how pervasive the issue is, the app is populating the timeline of its users with images of models with cuts and bruises. These models bear the name 'I'm One In Three,' forcing those who come across their profile to think about how likely it is that they know someone who has survived such violence.

While the campaigns honors International Women's Day, the hope is that the initiative will go beyond awareness. As Happn CEO Didier Rappaport explains, "We hope that showing how enormous this problem is will inspire everyone to call on their governments to end all forms of violence against women."