The Corduroy Etsy shop, which is run by American artist Jen Ray, is packed with punny dishware. Ray enjoys creating pieces that are playful and reference pop culture, and her honey badger mug series is no exception.
A video containing footage of a bitter honey badger went viral recently, and Ray draws upon this angry animal for inspiration. The Corduroy Etsy shop contains cups covered in our favorite furry friend, along with others; they are accompanied by hilarious captions such as “Honey badger don’t care,” and “Thanks for the treat stupid.”
These meme-ified mugs are ideal for techy tea parties; the Corduroy Etsy shop covers mugs in mugshots of Internet icons.
Implications - Viral videos allow consumers a source of entertainment, as well as a unifying experience to share with their peers. These consumers seek products that reflect their involvement in major Internet experiences, allowing others to relate with them. Companies can cater to these customers by identifying major online moments and making reference to them in their products or services.