The Honda Odyssey has always been a very good family vehicle, capable of packing in the parents, four kids and enough luggage for a week away. The new ad campaign by RPA focuses on branching out the auto's appeal, marketing it towards romance-starved couples, people who like loud music, and ironically, people who like tranquility.
The new Honda Odyssey can apparently be anything you want it to be. That's the beauty of a vehicle with breathing room. Unfortunately if you like drag racing, the Honda Odyssey might not be suited for you.
Stats for Adaptable Automobile Ads
Trending: Older & Chilly
Research: 1,543 clicks in 290 w
Interest: 3.9 minutes
Concept: Honda Odyssey
Related: 94 examples / 72 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: large-scale coordinated car ads, souped-up stationwagons, and lightweight eco vehicles.
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