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 Published: Feb 26, 07 Views: 2,557 Honda has unveiled its innovative new environmental campaign for 2007. The aim of the initiative want to raise awareness of the climate change issues facing the planet, with a huge image of the earth replacing the traditional sponsor logos on its RA107 car. “The car’s bodywork will be devoid of sponsor advertising (though Bridgestone, the car’s tire supplier, is represented), but the team announced that existing sponsors as well as a host of new ones are on board for 2007 in support of the unorthodox effort.”
 The car's new look is a powerful call to action for fans, sponsors, customers and members of the public to join Honda's commitment to help address the environmental issues facing the world.
Via the www.myearthdream.com, anyone who wishes, will have the opportunity to have their name on the car, make a pledge to make a lifestyle change to improve the environment and make a donation to an environmental charity. Under the concept of "our car is your car", each name will form a tiny individual pixel which will help build the image of planet earth on the car. Each name will be visible on the website when you make the pledge or under a microscope on the car.
(autoblog)References: myearthdream, autoblog Filed In: |
