The Homme Girl Clothing line is designed by Natalie Yuri and Brittenelle Fredericks in Los Angeles, California. The "no messing around" approach to the tomboy fashions gives off a laid-back vibe. The edgy, punk rock looks are sprinkled with badass accessories. The female clothing line caters to the punk-hipster look, but with many feminine touches. In a city filled with over-the-top fashions, the Homme Girl clothing brand sets itself apart from other LA brands with its addition of a hard-core edge to female clothing.
The boy-infused fashions like black top-hats and boyfriend blazers are made for badass females. The clothing line pushes gender boundaries. The campaign photographs feature lounging, laid-back models rocking the fresh Homme Girl apparel.
The LA brand is making a splash with alternative tomboy styles for fierce females.
Stats for Relaxed Urban Tomboy Apparel
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Concept: Homme Girl Clothing
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Segment: Females, 18-35
Comparison Set: 40 similar articles, including: futuristic tomboy shoots, amish-like tomboy fashion, and moody denim editorials.
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