The Homemade Speed collection was designed by Chicago-based Sam McFadden. The pieces are made of doll heads, animal bones, tube worm shells, wooden beads and various other pieces.
McFadden's eclectic taste and use of bright colors combine to create jewelry that's ideal for brave fashionistas. With pieces named "Sweet Sedation," "Carnivore," "Creep" and "Cop F*cker," the collection will surely make you stand out in the crowd.
Implications - Consumers in niche markets such as the "emo" demographic flock to products that allow them to display their inner thoughts. Fashion pieces are a highly sought after form for this target demographic. Demonic designs especially appeal to this group.