Frank & Oak Allows Men to Enjoy Shopping Without the Hassle

By: Simal Yilmaz - Published: Dec 14, 2012 • References: gigaom & warbyparker
It's a well-know fact that most men dislike shopping for the following reasons: having to go into the store, having to wait around for whoever they're shopping with to be done in the store and finally, trying things on. Luckily, Montreal-based retailer Frank & Oak has alleviated these problems.

The home try-on fad is gaining speed in online retail. The idea is to let these fed-up men receive their selection of products in the mail, try them on at home, and send back the ones they don’t want. Warby Parker and Bonobos, as well as Frank & Oak, are some of the many businesses that utilize the home try-on program to leverage sales.

"Our whole mission is to make shopping really easy for men – and to make it highly accessible for most men," said Ethan Song, the CEO of Frank & Oak on the company's site. As the program is also a form of sampling, it is able to expose products to the customer directly and let them experience it first hand in the convenience of their homes. Stats for At-Home Apparel Sampling Trending: Older & Warm
Research: 1,675 clicks in 179 w
Interest: 0.6 minutes
Concept: Home Try-on Program
Related: 86 examples / 66 photos
Segment: Males, 18-55+
Comparison Set: 31 similar articles, including: rest-focused retailers, old-fashioned tokyo menswear, and celebrity menswear campaigns.