Hess is adding two vehicle types it has not used before to its annual holiday set, giving kids and collectors a garbage-truck hauler that stores a snow plow inside. The pairing turns the collectible into a small play system instead of a single display piece, with the plow riding inside the larger truck until it is unloaded.
Across both vehicles, the set carries 84 lights, the highest light-and-sound count in the holiday line. The hauler uses cab-top buttons for effects such as a horn and a backup warning, while the smaller plow gets a pull-back motor and an adjustable blade. It is available now for $49.99 only through the Hess Toy Truck website, while supplies last.
At $49.99, the two-in-one format gives Hess a clearer way to serve play-focused gift buyers and annual collectors with one purchase. Exclusive website availability also keeps the holiday release closely tied to the brand's seasonal demand.
Image Credit: Hess
Key Themes Behind This Trend
- Two-in-one Collectibles
- Collectible toys that conceal secondary vehicles or features blend display value with expanded play patterns, creating room for premium seasonal products that appeal to both collectors and children.
- Light-rich Toy Design
- High-count light and sound systems are turning traditional toy vehicles into more immersive experiences, opening space for sensory-driven upgrades in familiar product categories.
- Direct-to-fan Holiday Drops
- Website-only seasonal releases concentrate demand around brand-owned channels, strengthening scarcity, data capture, and collector engagement during peak gifting periods.
Where This Applies
- Toy and Game
- Modular vehicle sets with interactive mechanics signal opportunities for toy brands to refresh legacy formats without abandoning recognizable product identities.
- Collectibles
- Limited-edition holiday items with functional play features expand the collectibles market beyond static display pieces into hybrid ownership experiences.
- Ecommerce
- Exclusive online availability gives seasonal product launches a controlled retail environment where brands can manage inventory, storytelling, and fan-driven urgency.
