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Raw Edges' Hole In The Floor is Full of Whimsy and Character

By: Meghan Young - Published: • References: raw-edges & trendsnow.net
The Hole In The Floor bookcase will add a touch of whimsy into any home. As its name suggests, it appears to be slowly sinking into a hole. For adults, this unique design simply appeals to their quirky characteristics; for children, however, it indulges imaginations and the possibility of magical properties.

Cleverly created by design studio Raw Edges, which was co-founded by Yael Mer and Shay Alkalay, the Hole In The Floor bookcase is made to look like the drawer of a cabinet. It has a classic handle and telltale grooves carved into its side. The way it remains outstretched in the open gives the impression that the doomed cabinet is straining one last time to avoid its demise. Stats for Slowly Sinking Bookcases Trending: Older & Buzzing
Traction: 16,377 clicks in 132 w
Interest: 4 minutes
Concept: Hole In The Floor
Related: 86 examples / 66 photos
Segment: Neutral, 12-55
Comparison Set: 31 similar articles, including: novel shelving campaigns, expandable furniture, and side-stacked storage systems.