The Hogwarts Castle Cake by Charm City Cakes is Magically Monstrous
The Hogwarts Castle Cake was brought to life with the help of a smoke machine and a light show that highlighted the talented detail and creativity of the cake. The carving of the cake is so elaborate; each window, roof and tower of Hogwarts was expertly replicated on this edible version of Harry Potter's iconic wizardry academy.
Implications - Today's consumers are easily drawn to products with similar qualities or characters as iconic personalities or concepts. By embodying a popular craze and infusing it into products, businesses will see large returns in today's consumption-hungry culture.