The '#HMLovesCoachella' Campaign Stars Model Hailey Baldwin

By: Katherine Pendrill - Feb 23, 2016
References: nylon & bustle
Fashion model Hailey Baldwin is teaming up with H&M for the brand's new '#HMLovesCoachella' campaign. As music festival season approaches, many brands are rolling out their concert-appropriate attire. The latest H&M campaign showcases fashion's favorite It girl rocking the brand's new Coachella collection.

The #HMLovesCoachella campaign is part of a collaboration between the fast fashion brand and the annual Coachella Valley Music and Arts Festival. The campaign features Baldwin rocking a wide variety of festival-friendly pieces, such as embroidered dresses, textured vests and wide-brimmed hats. Baldwin is also joined by rising stars Julia Cumming, Adwoa Aboah, and Luka Sabbat, who sport similar Cochella-ready pieces.

The pieces from the new collection will be available on March 24th so that consumers can plan the perfect outfit for the upcoming festival season.