Marimekko Collection Influenced By 50s, 60s, 70s

By: Glamboulevard - Published: • References: glamboulevard
H&M has teamed up with Finnish retailer Marimekko and will offer a range of vintage-style fashions inspired by Marimekko's most popular patterns from the 1950s, 1960s and 1970s. The collection of some 50 products will be sold in H&M's stores worldwide starting April 2008.

"Our design team has long admired Marimekko's vivid prints and colours. When our designers came up with the idea of creating a collection with Marimekko prints, it felt natural and just the right time. The summer collection 2008 will be joyfully fresh like a vitamin injection," states H&M head of design Margareta van den Bosch.

The range will have a “graphic overall look” and include 70s-style dresses, tunics, skirts and shorts for women, with men having to make do with shirts and shorts. There will also be some children's items and accessories. Stats for H&M's Retro Finnish Trending: Older & Average
Traction: 5,761 clicks in 383 w
Interest: 4 minutes
Concept: H&M's Retro Finnish
Related: 30 examples / 23 photos
Segment: Females, 18-55
Comparison Set: 11 similar articles, including: carnivore-approved calendars, luxury dessert cafes, and 50 charming mother's day gifts.