The H&M Accessories Spring/Summer 2012 Campaign is Uniformed

By: Jana Pijak - Published: Mar 9, 2012 • References: regator & thefashionisto
The H&M Accessories Spring/Summer 2012 ad campaign features an assembly line-inspired image series that presents the brand's latest accessory collection in a bold and graphically conscious way.

Posing along with some winning accent pieces, model Jacey Elthalion leaps into the air, showcasing a fun seasonal wardrobe that sets sail for summer. A series of cool casuals are displayed in navy and citrus-colored hues while sharp stripes act as sophisticated and visually striking accents.

Showcasing a sea of boat shoes, slip-on sneak­ers, eyewear, belts and carry-alls among others, this effortlessly elegant campaign proves that less is more when it comes to chic styling. Highlighting sleek styles and sharp statement pieces, the H&M Accessories Spring/Summer 2012 ad campaign is fun and vibrant. Stats for Assembly Line Fashion Ads Trending: Older & Average
Research: 7,000 clicks in 220 w
Interest: 3.7 minutes
Concept: H&M Accessories Spring/Summer 2012
Related: 95 examples / 73 photos
Segment: Males, 18-55
Comparison Set: 35 similar articles, including: high school yearbook campaigns, carefree pink-hued campaigns, and cloned model campaigns.