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Inexpensive Luxury Tablets

The Hisense Sero 7 Pro is an Affordable High-Speed Tablet

— May 27, 2013 — Tech
The new Hisense Sero 7 Pro is the ideal wallet-friendly tablet for 2013. Comparable with the iPad and the Google Nexus 7, the Hisense Sero 7 Pro tablet delivers an equally simple, fast and high-resolution experience for a fraction of the cost.

While Hisense as a technology company might not be as well-known as Apple, Google or Android, it is slowly becoming an equally challenging competitor in the tablet market. Hisense’s Sero 7 Pro features a super-fast processor with 8 GB worth of memory and a 1280 by 800 high-resolution screen. The Sero 7 Pro also includes all the usual tablet necessities like a front and back camera, touchscreen capabilities and Bluetooth features and will be sold through Walmart for only $100—roughly a third of the competitor’s price.
Trend Themes
1. Inexpensive Tablets - The trend of producing affordable tablets comparable to high-end brands continues to disrupt the tablet industry, providing an opportunity for manufacturers to offer budget-friendly devices.
2. Penetration of New Brands - The emergence of new brands like Hisense challenging established brands like Apple and Google fosters a more competitive industry and provides an opening for new market players.
3. Demand for High-resolution Screens - As tablets become more popular, there is a growing demand for high-resolution screens, providing an opportunity for manufacturers to create tablets with advanced screen technology.
Industry Implications
1. Consumer Electronics - The trend of producing inexpensive tablets creates disruption in the consumer electronics market, offering more affordable alternatives to high-end devices and potentially shaking up the market share.
2. Retail - The introduction of affordable tablets at retail stores like Walmart can become a disruption in the retail industry, potentially driving more traffic to such stores that offer budget-friendly devices.
3. Tech Manufacturing - Manufacturers providing budget-friendly tablets with comparable features to high-end brands can create new opportunities in the tech manufacturing industry and encourage innovation in the production of technology that appeals to more price-sensitive consumers.
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