Become a Donor

By: lourdes sanchez bayas - Published:   Updated: Aug 31 2011 • References: & adsoftheworld
This is a campaign from Chile designed to encourage organ and blood donation by young people. The photos show us a bunch of young, tragically cool people getting in line to do their duty. The message, off course, is that it is, like, totally cool to become donors and by performing this selfless act you get to give life and even the chance to recycle yourself! Hey, if it works, why not.

Implications - Businesses that actively promote the well-being and health of society will benefit by creating a strong image among their competitors. Individuals will recognize this company as trust-worthy, compassionate and willing to foster a wholesome society. Stats for Hips Ads to Target Youth Trending: Older & Chilly
Traction: 4,104 clicks in 391 w
Interest: 4 minutes
Concept: Hips Ads To Target Youth
Related: 83 examples / 64 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: touching family surprise stunts, treadmill-embedded bicycles, and accountability-focused dating apps.