Hips Ads to Target Youth Edit
Become a Donor

This is a campaign from Chile designed to encourage organ and blood donation by young people. The photos show us a bunch of young, tragically cool people getting in line to do their duty. The message, off course, is that it is, like, totally cool to become donors and by performing this selfless act you get to give life and even the chance to recycle yourself! Hey, if it works, why not.