This is a campaign from Chile designed to encourage organ and blood donation by young people. The photos show us a bunch of young, tragically cool people getting in line to do their duty. The message, off course, is that it is, like, totally cool to become donors and by performing this selfless act you get to give life and even the chance to recycle yourself! Hey, if it works, why not.
Implications - Businesses that actively promote the well-being and health of society will benefit by creating a strong image among their competitors. Individuals will recognize this company as trust-worthy, compassionate and willing to foster a wholesome society.