Documentaries Inspire Dreaming
The public is invited to pitch ideas before the fragrance is launched in February 2008.
Implications - One of the best ways for a company or brand to create a real connection with their customers is by developing an ad campaign that explicitly uses real images and stories from consumers. By displaying and celebrating these consumers instead of models, the company shows that it cares about who purchases the products and what feelings they engender.Stats for Hilfiger Fragrance Inspired by Real Women Trending: Older & Mild
Traction: 4,203 clicks in 371 w
Interest: 4 minutes Concept: Hilfiger Fragrance Inspired By Real Women
Related: 56 examples / 43 photos
Segment: Females, 18-55 Comparison Set: 20 similar articles, including: 3d-printed retail platforms, fairy tale confections, and curlicue ceiling lights.