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Visually Intuitive Sign Systems

The Manual Highway Sign Redesign Makes Life Easier

— August 22, 2012 — World
The highway sign redesign proposal by San Francisco studio Manual finally puts forth a feasible system that easily directs cars along in furiously fast-paced conditions.

Highway signs in North America have stayed relatively static in the past. The forest green placards are plentiful and hung without organization, an ever-present cause for missed exits and avoidable accidents. Manual created a schema for easy information processing by using a colored and compartmentalized layout. It turns out that tweaking little details can make a world of a difference. For example, the proposal offers a streamlined rectangular design compared to the annoying green triangles poking out the white outline in each corner of the current design. Perhaps the most redeeming feature of these signs is their ability to wirelessly connect to your smartphone so that information about gas, food and lodging is easily accessible.

Whether this project goes ahead or not, the prospect of smartphones changing the infrastructure of our world is incredibly exciting.
Trend Themes
1. Streamlined Highway Sign Design - Opportunity for companies to redesign highway signs with a streamlined layout for easier information processing.
2. Wireless Connectivity in Highway Signs - Potential for integrating wireless connectivity into highway signs, allowing for easy access to information through smartphones.
3. Smartphone-enabled Infrastructure - Possibility for smartphones to revolutionize the infrastructure by connecting with highway signs and providing relevant information.
Industry Implications
1. Transportation - Transportation industry can explore innovative highway sign designs to improve navigation and safety on roads.
2. Technology - Technology companies can develop wireless connectivity solutions for integrating smartphones with highway signs.
3. Smart City - Smart city industry can leverage smartphone-enabled infrastructure to enhance the overall urban experience and connectivity.
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