Featured on Kickstarter, the 'Radiate' shirt is a high-tech piece of athletic apparel that changes colors according to a person's fluctuating body heat. The shirt uses re-engineered NASA technology that changes the way electrons reflect light in the presence of body warmth. The shirt provides an opportunity for people to train more strategically by giving them the opportunity to become more aware of their body heat fluctuations.
Visually observing how much your body is working out is definitely encouraging. It also helps athletes train more strategically by adjusting their routines according to what affect it has on their muscles.
This concept provides an opportunity for a more interactive experience with one's athletic apparel. It not only translates body health into color, but also keeps the user cool by transferring heat away from the body, providing an optimal athletic experience.
Stats for Thermal Image Athletic Apparel
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Concept: High Tech Athletic Apparel
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Segment: Males, 18-55
Comparison Set: 43 similar articles, including: athletic tribal lookbooks, upscale sporting menswear, and eccentric athleticwear editorials.
Thermal Image Athletic Apparel
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