Las Vegas’s aptly-named High Roller Ferris wheel began welcoming its first passengers recently. At a height of 167.6 meters, High Roller is the world’s largest Ferris wheel. It is 2.7 meters higher than the previous record holder, the Singapore Flyer.
The High Roller Ferris wheel features 28 sphere-shaped, glass-enclosed cabins that provide spectacular 360-degree views of Sin City. Each cabin weighs 44,000 pounds and can hold up to 40 people, giving the High Roller a maximum capacity of 1,120 passengers. The wheel has a diameter of 158.5 meters, and is covered in a 2,000 LED lighting system.
The High Roller’s rotation takes 30 minutes to complete. Ticket prices start at $24.95 during the day, rising up to $59.95 for an Express Pass that lets you skip the line.
What's Driving This Trend
- Giant Ferris Wheels
- The construction of larger and larger Ferris wheels is a potential trend as cities seek to attract tourists with big landmarks.
- 360-degree Views
- The demand for attractions that provide a complete view of a city opens opportunities for businesses to innovate in creating elevated sightseeing experiences.
- Lighting Systems
- The use of innovative lighting systems on Ferris wheels can provide spectacular visual displays that could be an opportunity for businesses to enhance the attraction experience further.
Who This Affects Most
- Tourism and Hospitality
- The tourism and hospitality industry can leverage this trend by incorporating large Ferris wheels into their marketing strategies.
- Engineering and Construction
- The growing demand for record-breaking Ferris wheels opens opportunities for businesses in engineering and construction to specialize in designing unique structures.
- Entertainment
- The entertainment industry can incorporate large Ferris wheels into their attractions and create a new entertainment segment.
