To release it’s new 'Fly Delta' app for the iphone, Delta has created a video that shows what happens when one ships their luggage using a hidden camera suitcase. Six camera’s were placed inside the suitcase and holes were drilled so the camera’s could capture the adventure from all angles. The bag begins by riding a roller coaster of conveyor belts before being searched by airport security.
Unfortunately, the TSN search portion is blocked out so we’ll actually never know if little elves are rummaging through the luggage. The bag is then driven to the airplane and put into the underbelly of the plane until it reaches its destination. Once the plane has landed the bag is then removed then driven to a conveyor belt where it neatly comes out for passenger pick up.
What's Driving This Trend
- Hidden Camera Technology
- Disruptive innovation opportunity: Developing hidden camera technology for luggage to monitor its journey and provide transparency to passengers.
- Airline Customer Experience
- Disruptive innovation opportunity: Enhancing the customer experience by using technology to show the journey of checked luggage, increasing trust and reducing anxiety.
- Augmented Reality Apps
- Disruptive innovation opportunity: Creating augmented reality apps that allow passengers to virtually follow their luggage's journey and receive real-time updates.
Who This Affects Most
- Travel and Tourism
- Disruptive innovation opportunity: Introducing new technologies in the travel and tourism industry to improve the luggage tracking and transparency.
- Consumer Electronics
- Disruptive innovation opportunity: Developing consumer electronics that integrate hidden camera technology to enhance consumer experiences.
- Mobile Applications
- Disruptive innovation opportunity: Building mobile applications that provide real-time updates and tracking information for checked luggage.
