Superstar

The HIC et NUNC! Series Introduces Elegance to Workout Attire

By: Meghan Young - Published: • References: ayakovlev.photodom & behance.net
Many might be "working on their fitness" as Fergie would put it, but that doesn't mean gym-goers have to sacrifice glamor according to the standards set by the HIC et NUNC! photo series. This shoot is so refined and elegant, it's hard to imagine these ladies breaking a sweat in their jeweled bikinis and fishnet stockings.

Of course, the HIC et NUNC! photo series is simply an exaggeration of possible gym-rat styles, unless you are Lady Gaga, who continues to wear overly interesting outfits even for a quick workout session. Shot by the dynamic duo Andrey Yakovlev and Lili Aleeva, the HIC et NUNC! photo series also has a vintage vibe around it, making these captures irresistibly charming. Stats for Glamorous Fitness Photography Trending: Older & Buzzing
Traction: 57,981 clicks in 161 w
Interest: 4 minutes
Concept: HIC Et NUNC
Related: 130 examples / 100 photos
Segment: Females, 18-55
Comparison Set: 48 similar articles, including: pop icon photography, color-blocked retro photography, and glamorously vampiric galleries.