Light-Up Leash

By: Alex Covert - Published:   Updated: Jun 15 2011 • References: iwantoneofthose and coolest-gadgets
We have seen all sorts of products this year that light up, including water faucets, t-shirts, framed art, and bicycle tires. Now, you can add dog leashes to the list. This pet accessory has a switch in the handle that can be turned on continuously or in flash-mode. The blue light spirals around and down the leash. I didn't realize gadget geeks had time for pets...

Implications - One of the best products a company or brand can invest in is a product that slightly alters an everyday item. By developing a commodity with novelty factor, companies and brands can capitalize on consumers looking to spice up their routine products.