Viral Hi-Tec 'Liquid Mountaineering' Ad Shows Sport's Holiest Game

By: Vittoria Natarelli - Published: May 12, 2010 • References: hi-tec & adsoftheworld
We haven't seen people walk on water since biblical times, but this Hi-Tec 'Liquid Mountaineering' viral advertises it as a new sport. With a Jesus statue hanging in the window of their van, the joke is obvious and completely hilarious.

In their waterproof shoes, this group of athletes practices their technique of running on water. The very believable footage doesn't have you second-guessing until the very end. No, these athletes are not actually running on water, but their shoes withstood the water exposure, making the Hi-Tec 'Liquid Mountaineering' commercial actually successful. Stats for Miracles as Athletic Events Trending: Older & Buzzing
Research: 5,265 clicks in 315 w
Interest: > 3 minutes
Concept: Hi-Tec Liquid Mountaineering
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: special-edition sneakers, self-hurting shoe ads, and virtual sports lessons.