Hi-Fire Stoves by Fernando Silva are Ergonomic and Practical
'Hi-fire' stoves feature a transparent door that opens horizontally. It is more ergonomic than standard cooking stoves and is safer to use and easier to clean.
Implications - This very practical product targets a very specific niche market of consumers- the single crowd. Businesses can market their products and campaign to emphasize the fact that these products are made for singles creating a sort of inner group which empowers them and ultimately persuades them to purchase their products.