In the hopes of differentiating itself from other companies in the now saturated tablet market, Hewlett-Packard has launched the 'Everyone On' campaign -- an ambitious move that enlists the star power of Russell Brand and other recognizable, young celebrities.
The advertising campaign hopes to convince viewers that H.P.'s new Veer smartphone and TouchPad connect their users to friends and family with reliable speed and ease. Just in case Brand's brand of vivacious humor doesn’t charm you, he’s joined by Miranda Cosgrove and Lea Michele -- the teen stars of Nickelodeon’s iCarly and Fox Broadcasting’s Glee, respectively.
And if that wasn’t enough, HP has also called on Filipino boxer-politician Manny Pacquiao to hammer home the message that the TouchPad "works like nothing else."
It has become increasingly difficult for the regular tablet user to make sense of the minute differences which persist among the computers for sale today. So, with product homogeneity rearing its ugly head, it should come as no surprise that big companies have turned to the likes of Russell Brand in order to coax wary consumers off the fence. If anything, this could be the start of a celebrity-fueled marketing war! Who knows, in a few months we may even see Charlie Sheen backing the newest iPad.
Stats for Comedic Technology Campaigns
Trending: Older & Average
Research: 3,489 clicks in 251 w
Interest: 4 minutes
Concept: Hewlett Packard Touch Pad Everyone On
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: top 10 celebrity products in 2007 , top 20 celebrity products, and techtastic tablets.
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