Superstar

Hermes Supports Lafayette College

By: Going Like Sixty - Published: Dec 6, 2007   Updated: Apr 8 2011 • References: hermes & collegefashion.net
Luxury designer, Hermes has released a limited edition commemorative scarf for the 250th Anniversary of Marqui de Lafayette's birthday. The idea came from Lafayette College as a fund raising idea, as LaFayette founded the post-secondary institute.

The Hermes scarves will sell at the campus bookstore for $325 to benefit students.

Implications - Iconic brands like Hermes often attach themselves to a cause, which exemplifies corporate social responsibility and creates positive brand recognition in the mind of consumer. Though today's average adult is quite busy, consumers will always hold a certain amount of concern for the human race as a whole. Thus, displaying corporate social responsibility is key. Stats for Haute Scarves for Education Trending: Older & Mild
Research: 4,038 clicks in 442 w
Interest: 4 minutes
Concept: Haute Scarves For Education
Related: 49 examples / 38 photos
Segment: Females, 18-55
Comparison Set: 18 similar articles, including: adult scooter concepts, transformative running shoes, and health-encouraging transprent kitchens.