The Hermes Kongo Scarf Collection Blends Street Art and High-Fashion

By: Jordan Sowunmi - Published: • References: hermes & bkrw
The Hermes-Kongo scarf collaboration is the perfect example of how a major high-fashion company can co-opt something as rebellious as street art to formulate a product likely to appeal to traditional fans of both brands.

The Hermes-Kongo scarf collaboration teams the mysterious graffiti writer up with one of Europe's oldest luxury brands, and the result is marvelous. The Hermes-Kongo scarf collaboration features explosively colorful designs reminiscent of Kongo's streetwork, which are stunning if only as a radical departure from the traditional Hermes collection.

Kongo's work is well-known and respected. His graffiti spans the world, from walls in Paris, France, to New York City, to Hong Kong, all bearing the same distinct effervescent style. This is the biggest commercial collaboration of Kongo's career, and judging from the success of the design, it won't be his last.

The Hermes-Kongo scarf collaboration is available online and in stores now. Stats for Graffiti Luxury Scarves Trending: Older & Warm
Traction: 6,555 clicks in 159 w
Interest: 2 minutes
Concept: Hermes Kongo
Related: 68 examples / 52 photos
Segment: Females, 18-35
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