Model Herieth Paul is the perfect sassy retro sweetie in the shoot, which favors bell-bottomed jeans, amazing Afro hairstyles, faded denim jackets and shredded tanks. Photographer Richard Bernardin was the photographic genius behind the Herieth Paul Elle Canada shoot for the latest issue of the magazine. This is one fabulous 70s editorial that certainly fits in with the hottest fashion fads of this season!
Implications - Companies looking to appeal to fashion-conscious individuals should continue to favor 60s and 70s-revival fashions and retro imagery. Through utilizing retro packaging and imagery, businesses will further be able to tag onto the retro revival craze that already has consumers fascinated and enthralled.