Brazilian fashion designer Alexandre Herchcovitch’s faux lava rock handbags were a big hit during his recent runway show in Sao Paulo. Alexandre Herchovitch created the 8 exclusive multi-toned bags specifically as accessories for his shows, and had not intended to offer them for sale.
Regardless, AHAlife are offering the one-of-a-kind Alexandre Herchcovitch clutches in an ingenious marketing tactic. Imagine owning a designer original that only 8 other people will own. This genius Alexandre Herchovitch offer is one part couture opportunity, and one part genius PR strategy.
Stats for Haute Handbag Marketing
Trending: Older & Mild
Research: 4,993 clicks in 271 w
Interest: 4 minutes
Concept: Herchcovitch Lava Clutch Marketing
Related: 79 examples / 61 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: sheep-infested clutches, hand-printed hemp handbags, and badass rocker clutches.
Haute Handbag Marketing
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