Exclusive Alexandre Herchcovitch Clutches Create Serious Buzz

By: Elsa Blaine - Published: Feb 23, 2011 • References: ahalife & jcreport
Brazilian fashion designer Alexandre Herchcovitch’s faux lava rock handbags were a big hit during his recent runway show in Sao Paulo. Alexandre Herchovitch created the 8 exclusive multi-toned bags specifically as accessories for his shows, and had not intended to offer them for sale.

Regardless, AHAlife are offering the one-of-a-kind Alexandre Herchcovitch clutches in an ingenious marketing tactic. Imagine owning a designer original that only 8 other people will own. This genius Alexandre Herchovitch offer is one part couture opportunity, and one part genius PR strategy. Stats for Haute Handbag Marketing Trending: Older & Mild
Research: 4,994 clicks in 274 w
Interest: 4 minutes
Concept: Herchcovitch Lava Clutch Marketing
Related: 79 examples / 61 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: sheep-infested clutches, hand-printed hemp handbags, and badass rocker clutches.