The Her Impact Matters Collection by Casetify Celebrates Women's Day
Elena Rahman — March 9, 2022 — Social Good
References: casetify
Casetify is celebrating International Women's Day by offering its Her Impact Matters collection of phone cases. The collection aims to celebrate, uplift, and support women from all walks of life. The company partnered with Equality Now, a nonprofit organization, to accomplish its annual campaign.
Casetify will donate 10% of every transaction throughout March to Equality Now to help further its mission to increase a just world for women and girls. Designed by all-female creatives, the new Her Impact Matters collection features bold colors, empower phrases, and beautifully-feminine designs on some of the brand's best-selling cases, such as the Impact and the Ultra Impact Cases. The collection features artwork from Quotes by Christie, \Gemma Correll, Black Lamp Studio, Mel Stringer, Huyen Dinh, Top Girl Studio, Camila, and Minerva.
Image Credit: Casetify
Casetify will donate 10% of every transaction throughout March to Equality Now to help further its mission to increase a just world for women and girls. Designed by all-female creatives, the new Her Impact Matters collection features bold colors, empower phrases, and beautifully-feminine designs on some of the brand's best-selling cases, such as the Impact and the Ultra Impact Cases. The collection features artwork from Quotes by Christie, \Gemma Correll, Black Lamp Studio, Mel Stringer, Huyen Dinh, Top Girl Studio, Camila, and Minerva.
Image Credit: Casetify
Trend Themes
1. Female Empowerment Products - Opportunity to develop more products like phone cases that celebrate and uplift women.
2. Social Responsibility Campaigns - Opportunity for more companies to partner with nonprofit organizations to support social causes.
3. Collaborative Artworks - Opportunity to create more products that incorporate art from diverse female artists.
Industry Implications
1. Tech Accessories - Tech accessory companies can explore creating more products that support social causes like women empowerment.
2. Nonprofit Organizations - Nonprofit organizations can seek out partnerships with companies for social responsibility campaigns like Equality Now and Casetify.
3. Art and Design - Art and design industries can collaborate with tech accessory companies to create unique and diverse designs for empowering products.
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