Prodigy

The ‘Hepar Water' Campaign Presents the Movement of Metabolism

By: Deborah Kim - Published: Jul 12, 2011 • References: behance.net and behance.net
Bowel movements and ingestion are generally perceived as taboo, and aren’t things that are commonly talked about at the dinner table. This hilarious campaign for ‘Hepar Water’ comes from the brilliant mind of Mark Gmehling. The water product itself is a mineral-rich water that contains magnesium and is supposed to work to support and facilitate digestion. The print ads each feature a digestive tract and each print has a different food item.

The prints are quite simple in design, but they absolutely manage to get their image across -- the water promoted will help you digest other less digestible foods that are a part of your diet. Talking about bowel movements may be taboo, but these ads are certainly not.