New York’s legendary Fifth Avenue boutique, Henri Bendel, has announced that it would no longer be selling clothing. Instead, the chic boutique will focus on marketing accessories, beauty and gifts; however, Henri Bendel will not lose their reputation for have shimmering bright goodies anytime soon.
Right out of the gate, their new merchandise will be packed with crystallized-Swarovski elements. CEO of Henri Bendel, Ed Bucciarelli, has stated that “our girls love bling and shine and shimmer,” which would explain his statement, “Swarovski-enhanced product is approaching 15% of the total.”
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