Designs from the Henri Bendel & Swarovski Collaboration

By: Luisa Amanda Gomes - Published: Feb 11, 2010 • References: ny.racked
New York’s legendary Fifth Avenue boutique, Henri Bendel, has announced that it would no longer be selling clothing. Instead, the chic boutique will focus on marketing accessories, beauty and gifts; however, Henri Bendel will not lose their reputation for have shimmering bright goodies anytime soon.

Right out of the gate, their new merchandise will be packed with crystallized-Swarovski elements. CEO of Henri Bendel, Ed Bucciarelli, has stated that "our girls love bling and shine and shimmer," which would explain his statement, "Swarovski-enhanced product is approaching 15% of the total." Stats for Swarovskified Shops Trending: Older & Mild
Research: 2,118 clicks in 327 w
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Concept: Henri Bendel Swarovski
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Segment: Females, 18-55
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