Hendrix Electric Vodka: New Brands From Past Celebrities

“Add another name to the dead celebrity booze list. Hendrix Electric vodka is a “super-premium” vodka created by Distilled Resources” (Luxist)

From the Site:
Electric Hendrix LLC is pleased to introduce the finest ultra-premium vodka in the world, on shelves in May 2006.
Distilled from the finest grain in the United States and bottled in glass that is nothing short of fine art, Electric Hendrix Vodka offers a taste and clarity that is simply extraordinary.
We invite you to Experience pure freedom, pure style, pure legend…
Experience Electric Love.

From the Press Release:
ELECTRIC HENDRIX LLC to LAUNCH NEW ULTRA-PREMIUM VODKA IN 2006
Seattle, Washington - December 15, 2005 - Electric Hendrix LLC, with the blessing and involvement of the Jimi Hendrix family, has announced that it will be launching a new line of Hendrix Electric Ultra-Premium Vodka, slated to be on shelves in May of 2006.  Initial product launches will take place in March and April of 2006.