The Hema Mega Push-Up Bra Campaign Stars Andrej Pejic

By: Meghan Young - Published: Dec 16, 2011 • References: & psfk
The Hema Mega Push-Up Bra ad campaign surprisingly stars the gender-bending supermodel Andrej Pejic. Touted as being a revolutionary piece of lingerie, it actively gives Pejic, who is a man despite his delicately feminine features, some serious cleavage. Imagine what it can do for a woman who is naturally endowed with breasts!

Created by Doom & Dickson, an ad agency based in The Netherlands, the Hema Mega Push-Up Bra ad campaign is not shocking because it uses a male supermodel, it is shocking because of its results. The 20-year-old Australian-raised Pejic has already appeared in male and female campaigns for major fashion houses such as Jean-Paul Gaultier. The Dutch retailer is sure to garner a lot of attention with this campaign. Stats for Androgynous Lingerie Ads Trending: Older & Buzzing
Research: 14,392 clicks in 231 w
Interest: 4 minutes
Concept: Hema Mega Push-Up Bra
Related: 91 examples / 70 photos
Segment: Females, 18-55
Comparison Set: 33 similar articles, including: lipstick-clad androgynous shots, androgynous twin photography, and gender role-reversal photography.