The Cannes Lions International Festival of Creativity 2011 held the The Cannes Young Lions Competition in which Lapiz won the Gold for Film for this Global Angels piece. Their challenge was to create a spot for Global Angels in 48 hours.
This work by two young Lapiz creatives is an insightful approach to foreign aid. In this spot, a young man is walking through the streets and he continually drops his groceries. Immediately those bystanders around him stop to help him pick them up. After watching this scenario play out several times you then see the man turn and give a postcard to those who helped him. The postcard bears the message: Everyone helps someone nearby, not everyone helps someone far away.
Gaston Soto was the Art Director and Omar Sotomayor was the Copywriter for this Global Angels video.
Stats for Helping Hand Campaigns
Trending: Older & Chilly
Research: 298 clicks in 249 w
Interest: > 3 minutes
Concept: Help Someone Far Away
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: virtuous vending tools, charitable dj accessories, and photoshopped charity campaigns.
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