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Helen Storey's Dissolving Wardrobe

By: Going Like Sixty - Published:   Updated: Jul 14 2011 • References: nature
Hopefully you are recycling your clothes by giving them to a younger sibling, goodwill or the like. But imagine a world where your clothes had an expiration date and started dissolving.

What a great way to punk that co-worker you hate. Loan her your expired dress. Helen Storey wants couture to be biodegradable so she has created a collection that is dissolving in a busy London shopping area: Oxford Street.

Implications - With many consumers looking to reduce their carbon footprint, businesses must consider more eco-friendly options when designing products. Incorporating green elements such as biodegradable material or recyclable elements are great ways for companies to contribute to the health of the planet while making a profit.

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