Hopefully you are recycling your clothes by giving them to a younger sibling, goodwill or the like. But imagine a world where your clothes had an expiration date and started dissolving.
What a great way to punk that co-worker you hate. Loan her your expired dress. Helen Storey wants couture to be biodegradable so she has created a collection that is dissolving in a busy London shopping area: Oxford Street.
Implications - With many consumers looking to reduce their carbon footprint, businesses must consider more eco-friendly options when designing products. Incorporating green elements such as biodegradable material or recyclable elements are great ways for companies to contribute to the health of the planet while making a profit.
Stats for Biodegradable Couture
Trending: Older & Average
Research: 5,092 clicks in 428 w
Interest: 4 minutes
Concept: Biodegradable Couture
Related: 55 examples / 42 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: fruit-flavored sparkling waters, portable herb kits, and feather-filled denim sofas.
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