The Heinz 'Bust Out the Beanz' campaign is a quirky promotion launched by Heinz to remind Australians of their long-forgotten can of Heinz Beanz that is most likely sitting in the depths of their cupboards.
The campaign was created by agency GPY&R in Melbourne and includes this funny commercial showcasing how cans of Heinz Beanz have been waiting torturously in the dark recesses of consumers' kitchen cabinets to be taken out and enjoyed as part of a meal. The commercial features the voiceover of comedian Kim Gyngell, who encourages viewers to "bust out the beanz" and become excited about the tasty canned food once again.
As the group marketing manager at Heinz Natalie Koenen stated, "We really wanted to rekindle the love Aussies have for their Beanz—the Beanz that they lovingly put in their supermarket trolleys and then lose underneath the pile of tinned tomatoes and chick peas."
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