Heidi Taillefer's Artwork is Uncomfortably Beautiful

By: Christina Butty - Published: Aug 22, 2009   Updated: Jun 9 2011 • References: heiditaillefer
Upon looking at Heidi Taillefer's work, one can't help but be a bit startled. There's something creepy but beautiful about it to say the least. A surrealist edge is also quite obvious.

Upon graduating McGill University in Canada, Heidi Taillefer has had quite a stellar career and has shown regularly in the United States. Many of her paintings incorporate pieces of ancient myths, religion and history.

Implications - Consumers are attracted to surrealistic artwork because it's representative of humans pushing their mental capabilities to the limit; a quality highly idolized in capitalistic societies. Companies looking to send a similar message to consumers can utilize abstract designs in such a way that's parallel to the artwork featured in this example.