‘Heat Index' in Elle US April 2010 is Steamy
Styled by Mel Ottenberg, ‘Heat Index’ features pieces from Fendi, Missoni and Chloe including colorful bodysuits, hot pants and a see-thorough plastic trench in case of a serious downpour.
Implications - Any company seeking a way to generate immediate brand awareness and interest would be wise to invest in sexually charged advertising. By appealing to a consumer's carnal desires, the company stands a good chance of drawing interest from regular consumers, the media, and those critical of the ad's sexual content.Stats for See-Through Plastic Trenches Trending: Older & Mild
Traction: 10,351 clicks in 232 w
Interest: 4 minutes Concept: Heat Index
Related: 100 examples / 77 photos
Segment: Females, 18-35 Comparison Set: 37 similar articles, including: artistic cowgirl fashion, playful ruffled skirts, and trench coat overload.