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50th Birthday Havaianas x Matthew Williamson Debutes for Winter

By: Erin Fox - Published: • References: ca.havaianas & fashionising
The mega flip-flop brand is celebrating its 50th birthday this year and, in celebration of this milestone, the Havanianas x Matthew Williamson collection debuted. The limited edition rain boots are targeted toward a winter audience, leaping the summer-based brand into a new category of consumers. The brand has released two different patterned wellies: one pair is a vibrant blue, printed boot with a glossy finish and swirly white/ black details; the second pair is a peacock feather-printed boot focusing on white/ black coloring for a muted look.

Both pairs of rain boots are limited edition and are a collaboration with the British mega brand Matthew Williamson. Known for his crazy patterns, Williamson translated this work onto his collaboration with the flip flop brand. Stats for Quirky Paisley-Printed Wellies Trending: Older & Mild
Traction: 1,257 clicks in 113 w
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Concept: Havanianas X Matthew Williamson
Related: 66 examples / 51 photos
Segment: Females, 12-35
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