The mega flip-flop brand is celebrating its 50th birthday this year and, in celebration of this milestone, the Havanianas x Matthew Williamson collection debuted. The limited edition rain boots are targeted toward a winter audience, leaping the summer-based brand into a new category of consumers. The brand has released two different patterned wellies: one pair is a vibrant blue, printed boot with a glossy finish and swirly white/ black details; the second pair is a peacock feather-printed boot focusing on white/ black coloring for a muted look.
Both pairs of rain boots are limited edition and are a collaboration with the British mega brand Matthew Williamson. Known for his crazy patterns, Williamson translated this work onto his collaboration with the flip flop brand.
Stats for Quirky Paisley-Printed Wellies
Trending: Older & Chilly
Research: 1,680 clicks in 187 w
Interest: 1 minutes
Concept: Havanianas X Matthew Williamson
Related: 66 examples / 51 photos
Segment: Females, 12-35
Comparison Set: 24 similar articles, including: beach sandal vending machines, high-fashion flip-flops, and makeup artists as shoe designers.
Quirky Paisley-Printed Wellies
More Stats +/-
Beach Sandal Vending Machines
Makeup Artists As Shoe Designers
World Cup Flip-Flops
Radiant Rain Boots