Lejebolig's Haunted House Prank Reminds House Hunters to Beware

By: Laura McQuarrie - Published: Aug 5, 2014 • References: & adrants
When you're hunting for a new place to live, it can be easy to settle for less, especially when you're desperate—to bring awareness about how poorly things can turn out in the long run, rental company Lejebolig staged a terrifying haunted house prank.

The stunt involved setting up a campaign so that prospective buyers were led into thinking that they'd be viewing the apartment of their dreams. However, when the couples or individuals were left alone, some Paranormal Activity-like things started to happen in the house, including eerie sounds, ghostly falling items and even creepy toys that chase after people, a lot like the puppet Jigsaw did in the Saw movies, which probably made it even more frightening. The Lejebolig haunted house prankvertisement is the ultimate reminder for buyers to beware. Stats for Haunted Apartment Pranks Trending: Older & Warm
Research: 1,068 clicks in 94 w
Interest: > 3 minutes
Concept: "haunted House Prank"
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: candied legume pranks, fast food reality experiments, and screen-takeover pranks.