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Growth-Enhancing Plant Solutions

Harrell's and 3BarBio Collaborate to Launch 'Azo Root'

— May 1, 2024 — Eco
Harrell's and 3BarBio are teaming up to launch 'Azo Root,' a new product that benefits plant and root development. 'Azo Root' contains Azospirillum brasilense microbes that work to enhance the growth stage, boost recovery speeds, and increase stress resistance. Notably, the product has also been proven to increase root length, volume, and biomass.

One of the key highlights of Azo Root's formula is its ability to maintain the viability of beneficial bacteria from the initial production phase through to application. This addresses a common issue many microbial products face: poor survival rates during transit and storage. Gardeners can also integrate the product into existing soil mixes and spray solutions for increased effect.

'Azo Root' can be purchased through Harrell's.

Image Credit: Harrell's
Trend Themes
1. Beneficial Microbe Formulations - Focusing on microbial products with enhanced viability throughout the supply chain presents an opportunity for growth and innovation in the agricultural sector.
2. Root Development Enhancement - Exploring solutions that promote root length, volume, and biomass in plants can drive advancements in agricultural practices and horticulture.
3. Sustainable Plant Growth Products - Developing eco-friendly solutions like 'Azo Root' for enhancing plant growth and stress resistance offers a pathway for sustainable innovation in the gardening industry.
Industry Implications
1. Agricultural Supplies - The collaboration between Harrell's and 3BarBio introduces new possibilities for innovative agricultural supply companies to create products that foster plant development and health.
2. Horticulture - The launch of 'Azo Root' highlights opportunities in the horticulture industry to explore novel solutions that improve root growth and overall plant vitality.
3. Gardening Products - The availability of 'Azo Root' through Harrell's signifies a growing market for sustainable gardening products that support plant growth and resilience.
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