Stylist Svetlana Lizogubenko pairs vibrant hues with an oriental flair. Model Evelina Mambetova wears her hair in a high bun with chopsticks and flowers; creating a sophisticated yet playful look. The pale green background of the shoot also adds to the summery vibe of the images, gives it a breezy atmosphere.
Shot by photographer Alexey Kalpokov, this Harpers Bazaar Ukraine June spread captures all the right notes of the season.
Implications - The increasing amount of responsibilities in modern society are making consumers look for a quick escape. Products that offer a fantastical element are appealing to those who want to forget their stresses for a minute. Companies looking to increase their appeal could focus on incorporating a more playful element into their items.