Whether or not you’re a fan of the motorcycle company, it’s hard to deny how badass these Harley-Davidson ads are. The series of advertisements feature ways of showing how you either have the Harley spirit or you don’t.
The Harley-Davidson ads were created by advertising agency Momapropaganda in Brazil and it features a young boy as well as a newborn as they illustrate what the Harley spirit truly is. The image of the baby boy shows him cutting his own umbilical cord while the little boy applies on himself a temporary tattoo sleeve. The accompanying copy "Harley spirit. You’re born with it" captures the essence of the images in simple yet wildly effective ways.
Take a look at the Harley-Davidson ads to see if you can relate; maybe you’re born with it.
Stats for Badass Baby Campaigns
Trending: Older & Buzzing
Research: 7,870 clicks in 227 w
Interest: 1.5 minutes
Concept: Harley-Davidson Ads
Related: 46 examples / 35 photos
Segment: Males, 12-55
Comparison Set: 17 similar articles, including: motion-blur illusion campaigns, crowded club campaigns, and broken glass fashion ads.
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