Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,003 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,959 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,959 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,217 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,003 cutting edge ideas.

Athlete-Approved Superfood Supplements

Happy Viking is a Nutrition Brand Created by Venus Williams

— January 5, 2024 — Pop Culture
Happy Viking is presented as a powerful superfood nutrition brand, founded by Venus Williams and endorsed by prominent athletes like Megan Rapinoe and Kevin Durant. The product claims to offer multiple health benefits, including lean muscle support, brain power, sustained energy, immune support, collagen boost, digestive health, hair, skin, nails, and daily recovery. Happy Viking can claim so many benefits because its formula is very nutrient-packed. In just two scoops, consumers will enjoy 20g of plant protein and 60+ superfoods.

Happy Viking offers its supplement in a variety of flavors, catering to different consumer preferences. Individuals can choose from Tropical Smoothie, Strawberry Smoothie, Triple Chocolate, Greeña Colada, Vanilla Bean, Cookies & Creme, and Iced Coffee.

Image Credit: Happy Viking
Trend Themes
1. Plant-based Superfood Supplements - A growing trend in the health and wellness industry, plant-based superfood supplements offer a nutrient-packed alternative to traditional supplements.
2. Athlete-backed Nutrition Brands - Prominent athletes endorsing nutrition brands creates a new trend in the industry, providing credibility and attracting a wider audience.
3. Flavor Variety in Supplements - Supplement brands offering a wide range of flavors cater to diverse consumer preferences and enhance the overall experience of taking supplements.
Industry Implications
1. Health and Wellness - The health and wellness industry can explore the potential of plant-based superfood supplements to create innovative products.
2. Sports Nutrition - The sports nutrition industry can capitalize on the trend of athlete-backed nutrition brands to gain a competitive edge in the market.
3. Food and Beverage - The food and beverage industry can incorporate the concept of flavor variety in their supplement offerings to attract health-conscious consumers.
6.3
Score
Popularity
Activity
Freshness