Amazon's 'Happy Belly' Range is Exclusively Available Online

By: Katherine Pendrill - Aug 16, 2016
References: campfire-capital & bakeryandsnacks
In an effort to capitalize on the growth of online snack sales, Amazon has launched a new private-label brand called 'Happy Belly.' With a growing number of consumers looking for niche food products, the Internet has become a popular source for purchasing food products. Now Amazon is looking to cash in with its very own online-only snack brand.

Happy Belly is a new private-label brand created by Amazon. The brand includes healthy snack foods such as whole nuts and trail mix, as well as various types of coffee. The brand was made available to Amazon Prime members last month and is now available to all users.

With online snack sales steadily rising, Amazon demonstrates how brands can stay ahead of the curve.