The flawless updos, waves and ponytails donned by Richter look so natural and shiny that it's almost sickening. The looks from the Hannah Richter Woman Magazine are so stunning that I'm inspired to get some hair products and try a few updos myself. Check out the cool 'dos in the featured gallery!
Implications - North American consumers are obsessed with the idea of perfection and will go to great lengths in order to achieve this subjective goal. Corporations may consider providing services and wares that allow consumers to feel as though they're progressing towards their personal perfection goals.